Nike

During my time working on the Nike account I have worked on a variety of projects that ranges from retail experiences, like our In-Store Nike ID where the user could build their own shoe from scratch using this intuitive and user friendly interface and walk away with a fully customized product. Web interface design, creating content that it's unique but always falls into the style of the brand and accommodates for the visual language that Nike has created through Nike.com. Campaign work, that is relevant and specific for product and events and that create striking visuals that the brand can own and the user can get excited by, like the posters promoting CJ81 Fright Night that were released on Halloween for exposure and to align with the theme. Social media activations like our "Metaphors" campaign for March Madness, where we tweeted and created custom designs related to the life action games happening during the basketball tournament and apps like Nike One, Put it on Johnson and SXSW #COUNTS

Executive Creative Direction: Sammi Needham

Creative Direction:  Felipe Ferreira - Rasmus Wangelin

Art Direction - Visual Design: Alvaro Masa