McCormnick Flavorprint

Cannes Silver Lion 2013, Cannes Lion Bronze 2013

Flavor print is a service that helps consumers decode the flavors they already love, and invites them to discover, share and bring new flavors into their homes.

Consumers can seek or share a new recipe, answer a quiz about flavor preferences, even shop for groceries. The more consumers engage, the smarter the algorithm becomes.

Recipes and products all get a unique FlavorPrint mark, allowing you to determine if something’s right for you.

Your own personal FlavorPrint mark is a representation of your flavor preferences and a way for you to discover new flavors that you may not have otherwise explored. 

Executive Creative Direction: Andrew Eaton, Erin Lynch

Art Direction - Visual Design:  Alvaro Masa, Jihee Yoon

UI: Chloe Gottlieb