IBM Cloud

IBM launched it's Cloud product into the market, one of the most competitive products in terms of data storage for business in the market, the campaign bellow is the response to the need of creating an awareness campaign that hammers home not only the visual identity of the product, but also all the differentiators that make the IBM Cloud unique and competitive. A visual metaphor for each differentiator, that creates a formula that can be replicated over and over, where the shape of the logo is made by objects that speak to the concept. 

The first wave of the campaign consisted of 14 spots, that are all unique in style but have the same premise, a contained shape, recreated with different objects, with a message that is clear and short and that speaks to a  specific benefit. Each of these spots was released as a :15 and a short :06 version, and was paired up with Social Assets - Looping GIFS that would populate Instagram, Facebook, Tumblr, LinkedIn

The beauty of the concept is how rich and varied the campaign ended up looking, and how clear and easy was to understand very abstract concepts such as AI training, Data Migration or Cybersecurity. 

Executive Creative Direction: Dustin Duke, John Wagner

Creative Direction: Anne West, Alvaro Masa

Creative Partners - 3D development: Psyop NY - Marco Spier, Dan Gregoras, 

Executive Producer: Ashley Holmes - Joe Maire