IBMblr

IBMblr is the IBM Tumblr account, where the brand has the chance to touch on topics that are lighthearted and fun, with unusual stories and social content served in the size of digestible visual bites. The team is constantly on the look for relevant stories that can be appealing to our young audience, the content is generated both in house and in partnership with outsourced artists to create an enticing variety of styles and tonality.

The content we post is normally categorized within some of the most relevant topics for IBM, such as Design, Culture, Research and Science, Watson and Technology.

The content can speak to an article of interest, a relevant day in the calendar, and interesting fact, a series of initiatives from the brand, a partnership, a specific program, an achievement or any other celebration of the brand. The visual snippets are paired up with a quick caption that summarizes the information and links to a more extensive article. The bellow grid is a representation of some of the content that we've posted in the past. The live site can be visited HERE