Resume
Experience
Creative Director on the Print department at FX Networks - Los Angeles ( Jan 2020 - Present )
My role as design director on the print department is to bring to life a range of imagery that will represent the show on outdoors, digital, social, and platform. The process entails establishing composition, photography, wardrobe, lighting, concept, color palette, typography, set design, lay out etc… and any other element that might affect the final product. Different vendors will be engaged to develop all the different part and pieces and the project and final image is orchestrated internally by our team
Director of Integrated Design at FX Networks - Los Angeles ( July 2018 - Jan 2020 )
My role as the director of integrated design is to make sure that the look and feel of every show on the portfolio of the network extrapolates to all executions, wether it is on social media, events, projection mapping, digital, stage design, premiere parties, sports stadiums, digital billboards, Comic Con, Instagram stories, etc…
Part of my responsibilities are also to create visual guidelines that synthesize the visual direction of each show using typography, color palette, composition, lay out, crops, motion references, branding elements etc… that will inform every execution that gets pushed into the market no matter what the platform is. These guidelines will help third party vendors execute their strategies on social, or digital media buys and a number of other executions online and offline.
As part of my day to day tasks I also review every tactic / every post that promotes the shows on the social and digital channels and determine if the visual direction is right.
Associate Creative Director at Ogilvy - New York ( Feb 2016 - Feb 2018 )
During my time at IBM Ogilvy I worked on a variety of projects that went from TV commercials, print, outdoors, newspaper / magazine spreads, digital, social, and events.
My role included concepting for the ideas and the campaigns, as well as executing them, developing the look and feel for them and guiding visually the production process until the project was completed.
My tasks would also include putting together the presentations and narrative that would sell the work internally and to the client. Moldboards, illustrating the scripts, finding references, styles and pieces that would resonate with the client’s interests and conveyed the ideas that we wanted to put forward.
As part of my job I would also be selecting creative talent such as illustrators, photographers and other creative talent that would collaborate with us on different projects.
In several occasions we partner with other creative agencies and that relationship and bridge between the agency and their team would also be part of my responsibilities.
I led a team of creatives on not only regular projects but also ongoing projects, such as IBMblr, that had to generate content constantly and was, with my partner, the connecting device between internal creatives, the account team, the outside vendors, and was responsible for what content was published, working closely with the strategy team.
Experiential Design Director at DDB - New York ( Sept 2014 - Sept 2015 )
At DDB my main accounts were NBA and Electrolux / Frigidare, the later was purely digital, and I was in charge of the redesign and development of their two new sites, very much a design exercise that also required simultaneously generating some of content that was hosted online.
NBA All Stars took place in New York when I was working for them, so we developed all the ads that literally wrapped up the entire city announcing the matches. After an intense design exploratory, me and my team developed over 250 units with 25+ different formats that will cover stair steps, billboards, subways trains, inside and outside, wraps, taxis, columns, bus stops, stations, etc… as well as some newspaper ads and digital support, one visual structure that could translate into all of these formats efficiently and convey the message they needed to communicate
Senior Visual Designer at Code and Theory - New York ( Dec 2013 - Aug 2014 )
Platform development is where I spent most of my time at C&T, our client SeriusXM was developing the online player platform so that users could access the radio stations from their mobile devices, cars, and desktop and tablets, I was part of the team that created the platform and made it responsive so that it could work in all devices with the same look and feel. Apart from this I also worked in numerous pitches to bring new business into the agency and created social content for Dr Pepper.
Senior Visual Designer at R/GA - New York ( Nov 2010- Dec 2013 )
My first job in advertising, I started as an intern during my last quarter in Portfolio School, after the 3 months internship, they offered me a junior position in 2010, I was part of junior pool that worked across whatever the agency needs were, because of the culture and background of the agency, and with the help of my mentors, I became a very strong designer, and then assigned to the account McCormick, which had four different sub-brands, it was the time of the Facebook tabs and microsite and we created lots of interesting content and produced a lot of work, from sites, to platforms, to digital campaigns to brand identity and events. I was double promoted during my time at R/GA and honored with the Rookie of the Years internal award. Later on I transitioned onto the Nike account, where I continued to flesh out digital work for Nike.com, Iphone apps and retail.
Visual Merchandiser and Sales Assistant at Gucci - London ( Aug 2003 - Sept 2008)
During my years in London I had a few retail jobs but most remarkable and extensive at Gucci. I worked on the "ready-to-wear" department at Selfridges in Oxford Street. My duties were selling clothes accessories and jewelry as well as coordinating the visual merchandising according to the look books from Italy and create sales reports.
Prior to that, at the very beginning of me moving to London, I worked for Zara, I barely spoke english at that time, so they had me working in the stockroom, unloading the merchandise overnight, tagging and pricing the goods, then replenishing the stock in the store, progressively as my english improved I moved into a sales role in the shop-floor.
Education
Art Director Program, Advertising - 2008 – 2010
ESCO (Escuela Superior de Comunicación) Granada
BA, Advertising & PR, Advertising
1998 – 2001
Skills
Art Direction
Interactive Advertising
Interaction Design
Creative Direction
Creative Strategy
Concept Development
Typography
Experience Design
User Experience
Graphic Design
User Interface Design
Digital Strategy
Illustrator
Illustration
Branding & Identity
Honors & Awards
Bronze: Cyber Lion: User Experience Cannes 2013 - McCormick | FlavorPrint | Visual Design
Silver Cyber Lion: Branded Utility/Tool Cannes 2013 - McCormick | FlavorPrint | Visual Design
Rookie of the Year - R/GA | 2011
Languages
English - Native or bilingual proficiency
Spanish - Native or bilingual proficiency